Attract your ideal client by building a strong brand

Five design trends in 2024

by | Jan 16, 2024

With a new year comes new design trends! While branding is a lot more strategic than just following the latest trends, it’s still a good idea to be aware of changes in visual aesthetics and customer preferences. With that said, let’s explore the design trends that will define 2024 and how you can leverage them to elevate your brand’s presence.

1. Sustainable Design Aesthetics

With environmental consciousness at the forefront, design trends in 2024 emphasise sustainability. Incorporating eco-friendly elements, such as recyclable materials and earthy colour palettes, not only aligns a brand with current values but also communicates a commitment to a healthier planet.

2024 design trends: sustainability

2. Immersive 3D and Augmented Reality (AR)

Engaging the audience like never before with immersive 3D elements and augmented reality features. From dynamic website graphics to interactive product displays, incorporating these technologies enhances user experience, setting designs apart and capturing attention in the competitive digital landscape.

3. Vibrant Colour Schemes

Bold and vibrant colour choices are making a strong comeback in 2024. Infusing energetic hues into designs to evoke positive emotions. This trend is particularly effective for small businesses in the health and wellbeing sector, injecting vitality into the visual identity.

Vibrant colours as a 2024 design trend

4. Minimalistic and Functional Interfaces

The minimalist design approach remains a timeless trend, focusing on clean lines, ample white space, and user-centric layouts. Prioritising functionality ensures that designs not only look sleek but also provide a seamless and intuitive user experience.

5. Custom Illustrations and Hand-Drawn Elements

Personalisation is key in 2024, and custom illustrations or hand-drawn elements add a unique touch to designs. Whether it’s bespoke icons, illustrations, or custom typography, infusing handcrafted elements adds authenticity and character to a brand’s visual identity.

Brand design

By staying attuned to these design trends, you can position your business as forward-thinking and adaptable.

Define Your Why workbook

Download my FREE Define Your Why work book!

To create a strong brand that truly resonates with your ideal client, it is important to build a solid foundation and become crystal clear with the purpose of your brand. This will create a deeper bond with your target customer and drive more business in the long run.

I’ve created this super helpful guide to help you determine the true meaning behind your brand!

Ready to make waves?

Let’s dive into a free consultation call.