Visually striking brand design that surfs above the rest

Your logo design, core message, and colour palette are like colourful treasures hidden beneath the surface. Your brand design is the boundless ocean that encompasses them, bringing meaning and depth to your business.

We will spend time getting up close and personal to understand your business, its mission, values and objectives. We form the best strategy to speak to your customers by putting our minds together to discover who they are, what they want, and how you can give it to them.

Your business branding sets the tone for the way your customers view, engage with, and talk about your business. 


Brand designer

What is brand design?

Brand design is all-encompassing for the things that make your business stand out, and instantly recognisable in the eyes of your customers.

It’s the story you tell that weaves together the visual, emotional, and sensory elements, turning your brand into a vibrant and unforgettable experience. It’s your unique logo design. It’s your business’s colour scheme. It’s the font you choose. It’s the brand identity you shape. 

It’s the strategic design of the brand image you put out into the world.

Why is brand design important?

I could do a 6-hour TED Talk on why brand design is important, but I’ll save you some time and put it into dot points: 

  • Your brand identity is the visual representation of the values and ‘personality’ of your brand. It’s who you are. 
  • Your brand design helps you stay consistent with your communications, marketing, and advertising to your customers 
  • Consistent colours can improve your brand recognition by up to 80% 
  • Consumers develop emotional connections to businesses with good branding, building customer loyalty and trust
  • Brands that present themselves consistently are 3.5 times more likely to achieve good brand visibility and awareness

A good brand designer will help you establish a strong branding strategy, which is based on your objectives, mission, values and target market.

Why I’m your brand designer of choice

Over 12 years of marketing high-profile brands has taught me a thing or two about branding and how to make a brand stand out amongst a crowd. 

Forming a good brand strategy means looking at who your target customer is, what problem they want to solve, and communicating with them on an engaging and value-driven level. Every time you present your brand to the world, connect with customers, and plan for the future, you will consult your brand strategy. It’s your ultimate guide, so guard it with your life!

My approach to branding is to create something that tells a story to your customers. A story carefully designed to draw them in and make a meaningful connection using business research, market analysis, competition analysis and positioning, effective messaging, tone, logo design, colour, typography, and all the elements of your business that make it unique.

Packaging design for Sweet Sips tea

“A brand is no longer what we tell the consumer it is, it is what we tell each other it is”.

– Scott Cook

Tea branding and packaging design

What does the branding process look like?


Research to understand your business, products, services, and customers.

Brand strategy

Mission, values, brand personality, messaging, mood board, tone of voice and positioning.

Concept development

With a clear and agreed direction, it’s time to let the creative juices flow! 


With your help, the chosen concept will be further refined until we reach the anticipated “Aha!” – moment.

Final asset delivery

Final delivery of logo and brand mark files in all required formats.

Brand guidelines

 To keep your brand consistent, you will receive clear instructions on how to utilise it across the board.

Brand design Willow River Publishing

Looking to create consistency in your visual communications?

Are you in need of visual communication that is brand-specific and delivers your message to your customers? Whether it’s branding elements and patterns, business cards,  or digital communication, including social media tiles and web banners, we’ve got you covered.  You can include additional design services in any of our packages. Let us know about your next design need.

Recent work

Logo design for a fitness brand
New brand design for Ebbtide
Brand design for a health business

Customer love

Change fertility

“I’ve had three websites built since being in business and no one has taken the time to understand what I’m trying to achieve. You have got it from the start. Thank you.”

Samantha, Change Fertility


Willow & Wildflower

Krista did and continues to do amazing work with the branding for Willow & Wildflower. Her professionalism and creative flair goes above and beyond. It was a pleasure working with her to make my dream for W&W come to fruition. I look forward to working with her again.

Cass, Willow & Wildflower

Gabrielle Jones Coaching

“Thanks so much Krista – the website looks terrific! I can see all the thought and design ideas that have gone into this. Big huge thanks!”

Gabrielle Jones, Gabrielle Jones Coaching

Made Fit customer testimonial

“Krista helped me in creating a brand strategy that is both easy to use and understand. If you are looking for someone to help you build a brand identity, I 100% recommend Bird of Passage Design".

Fabio, Made Fit

Kerri from Harmony Baby Hypnotherapy

“Krista has done 2 websites for me now. She understood my target audience and designed accordingly. She's been great to work with, great communication and customer service".

Kerri, Harmony Baby Hypnobirthing

What’ll it cost?

You cut straight to the chase. I like that. Download my price guide.

Ready to make waves?

Let’s dive into a free consultation call.